Search engine optimization is made up of two words. First is “Search Engine” and second is “Optimization”. Let’s talk about Search engine
Search Engine: A Search Engine is software system that is designed to carry out web searches.
Optimization: Tha action of making the best or most effective use of a situation and resource.
Now let’s talk about both together,
Search Engine Optimization:
It is the process of making your website/web page better for search engines so that it can rank higher. SEO is technique to rank your website or blog on search engine. SEO is a practice of increasing the number and quality visitors to a website by improving ranking on google.
Why SEO is Important for Website
One of the most important function of SEO is increasing visibility, which means making it easier for searcher to find you when they search for something you have to offer. The higher you rank on a search engine result page(SERP), the more possibility to see you and click through your site, so it’s key to increase your organic page ranking.
Basical SEO has three types:
- Onsite SEO
- Offsite SEO
- Local SEO
TO Learn more about Local SEO Click on https://digitalsahil.in/boost-your-business-with-local-seo/
Let’s talk About Onsite SEO
Onsite SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic on search engine. Below are the important factor of onsite SEO that you will need to take a look at.
- Find Primary Keyword
- Use keyword in the Title Tag
- Use keyword in the Description
- Use keyword in URL
- Use keyword in H! Tag
- Use Keyword in 1st Paragraph
- Use Keyword in Image
- Use Keyword in Internal Link
Let’s Look at the all factor one by one
- Find Primary Keyword
It is an important activity in Onsite SEO, it is method of choosing the Primary and Secondary keyword around which we will base meta tags. Primary keywords are the main term that your target audience is searching for. We use this keyword when writing content to improve our content marketing strategy. Rank for primary keyword on search engine result page(SERP) to drive traffic to your company’s website and improve SEO ranking.
2. Use Keyword in the Title Tag
So the Title tag must contain your target keyword. This tells both google and searchers that your webpage is relevant to this search query. Besides, searchers are much more likely to click on a webpage if they see the exact keyword or keyword phrase they just typed in the title.
3. Use Keyword in Meta Description Tag
A Meta Description tag is provide a brief description of an overview of the webpage content. This meta description is shown on the SERP. Meta description make your website more clickable and also influences Click Through Rates.
4. Use Keyword in URL
Create a user friendly and SEO friendly URL for websites that helps in understanding what the webpage is about, make URL in a simple form as it result in a very high rankings.
5. Use Keyword in H1 Tag
Header Tags are still strong signal for SEO. Use them wisely because they are important to both google and your users. Header tag help in identify headings and sub-headings of webpage content. The hierarchy of HTML tags stands from H1 to H6. For google, the header tags are easier to crawl and understand the webpage content.
6. Use Keyword in 1st Paragraph
Use keyword in 1st paragraph so that crawler understand the topic is actually related to your concept that you want to reach to the researchers.
7. Use Keyword in Image
Be sure to add Alt text to your images you going to use and consider including the SEO Keyword for that page.
8. Use Keyword in Internal link
An internal link is link that connects from one webpage to another webpage. These links help users to navigate the website without any problem. They won’t see the page there are no links to it. Therefor good internal links are crucial to your SEO.
So these are some important factors that you need to understand and implement it wisely. Make sure your content have proper length so that user get connected to your product or service you want to provide them. Avoid duplicate content may affect on your ranking and update your content after every 6 months or year.
SEO factors play a critical role in determining a website’s visibility, ranking and overall success in search engine. By understanding and optimizing Onsite elements such as primary keyword, Title tag, Description Tag, URL, H1 Tag, Paragraph, image, internal link. Website Owner can improve their organic search performance.
Additionally, staying updated with search engine algorithms and providing positive user experience are vital for log term SEO success.